The Role of Data Visualization for Digital Marketing

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The field of marketing used to be a matter of simple advertising but times have changed. Back in the day, best advertisement got the most sales but today's buyers are not so suggestible as in days of yore.

With the advent of Internet, even uneducated consumers have become wary of overt advertising. These days marketers have to appeal to a much more discerning base of buyers, and they also have to be able to demonstrate to their clients that the "newfangled" ways of marketing actually perform.

Data visualization is making the difference on both sides of this dilemma.

Data Visualization: the Breakdown

So what is data visualization? To answer that, we first have to answer the question, "what is data?"

Read more at http://www.infocaptor.com/dashboard/importance-of-data-visualization-for-digital-marketing

Apr
4

How do you get Rich and successful ?

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Categories: Dashboard Tutorial

Apr
4

Data Visualization of Labor Productivity by Industry

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Read more at http://www.infocaptor.com/dashboard/labor-productivity-by-industry-data-visualization

Apr
4

5 reasons you should use dashboards in marketing industry

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What's the first thing you look at when you flip on your computer screen in the morning? What's the item you peek at on your phone even when your dinner partner wishes you'd leave work behind for the evening? For most people that addictive checking-tendency applies to their emails, but the truly business-savvy marketers are addicted to looking at their dashboards!

And why is that? It's because dashboards provide a true and comprehensive look at everything important that is happening in your business.

With a well-constructed dashboard, you can see exactly where things stand with your business, literally at a glance. Let us just break down the benefits for you!

Read more at http://www.infocaptor.com/dashboard/5-benefits-of-dashboards-in-the-marketing-industry

Mar
3

How to optimize you reporting with Google Analytics

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There are lot of ways you can optimize your reporting with Google Analytics and I would like to bring your attention to a very powerful solution as described below.

Our solution is not an Excel plugin but it is a packaged Datawarehouse. Let me assure and explain in very simple terms.

  1. Connect to your profile [or as many profiles]
  2. Pick your metrics
  3. Save your query

This 3 step process will let you define a complete workflow of extracting your website metrics into a MySQL database table. Yes, you can import any combination of Google metrics and columns into any MySQL table.

Once you define the workflow, it will perform a full load and then on a daily basis it will keep appending new data to the same table. This happens without any intervention from your side.

Read more at http://www.infocaptor.com/dashboard/do-you-spend-too-much-time-building-reports-with-google-analytics-data

Mar
3

InfoCaptor Simplifies Big Data Analytics for Cloudera Enterprise

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Rudrasoft, the software company that specializes in data analytics dashboard solutions, announced today that it has released an updated version of its popular InfoCaptor software, which includes integration with Cloudera Enterprise. The integration takes advantage of Impala and Apache Hive for analytics.

“Our clients are increasingly looking to adopt Hadoop for their data storage and analytics requirements and their common concern is the lack of an economical web-based platform that works with their traditional data warehouses, RDBMS and with Cloudera Enterprise”

Cloudera-certified InfoCaptor, adds native Impala functionality within Visualizer so users can leverage Date/time functions for date hierarchy visualizations, time series plots and leverage all the advanced hierarchical visualization natively on Cloudera Enterprise.

“Impala is the fastest SQL engine on Hadoop and InfoCaptor can render millions of data points into beautiful visualizations in just a blink of an eye,” said Nilesh Jethwa [founder]. “This is a great promise for the big data world and affordable analytics with sub-second response time, finally CEOs and CIOs across industries can truly dream of cultivating a data driven culture and make it a reality.”

“Cloudera welcomes InfoCaptor as a certified partner for data analytics and visualization. InfoCaptor delivers self-service BI and analytics to data analysts and business users in enterprise organizations, enabling more users to mine and search for data that uncovers valuable business insights and maximizes value from an enterprise data hub,” said Tim Stevens, vice president of Business and Corporate Development at Cloudera.

InfoCaptor is an Enterprise Business Analytics and Dashboard software meant for:

  • Data Discovery
  • Visualizations
  • Adhoc Reports
  • Dashboards

InfoCaptor brings the power of d3js.org visualizations and the simplicity of Microsoft Excel and puts it in the hands of a non-technical user. This same user can build Circle Pack, Chord, Cluster and Treemap/Sunburst visualizations on top of Cloudera Enterprise using simple drag and drop operations.
InfoCaptor can connect with data from virtually any source in the world, including SQL database from Microsoft Excel, Microsoft Access, Oracle, SQL Server, MySQL, Sqlite, PostgreSQL, IBM DB2 and now Impala and Hive. It supports both JDBC and ODBC protocols.

InfoCaptor also serves as a powerful visualization software and it includes over 30 vector-based map Visualizations, close to 40 types of chart visualizations, over 100 flowchart icons and other HTML widgets. InfoCaptor also provides a free style dashboard editor that allows quick dashboard mockups and prototyping. With this ability users can place widgets directly anywhere on the page and use flowchart style icons and connectors for annotation and storytelling.

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Users can download the application and install it within their firewall.
Alternatively, a cloud offering is also available at https://my.infocaptor.com or Download dashboard software

 

InfoCaptor is a very modestly priced Analytics and Visualization software
” Personal Dashboard License can be purchased for $149/year
” Server license starts at $599/year
” Cloud based subscription starts at $29/user/month

Visit http://www.infocaptor.com or email bigdata(at)infocaptor(dot)com for Demo and Price list

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Aug
8